AI-Powered Sales
Outreach.

We analyzed the full NCAA landscape and identified over 1,000 schools with tens of thousands of reachable contacts. Here's what we found, what we can do with it, and how it gets ARI in front of every athletics department in America.

Matt Cortland | Prime Directive AI | April 2026

What We Extracted

Starting from 8 URLs you shared.

We expanded across every D3 school and then kept going. Every number below is real, extracted data.

~430

D3 schools
ARI's core market

~20k

D3 emails
identified

~12k

D3 phone
numbers

~59k

Total emails
all NCAA

+NAIA

~250 more schools
Phase 2

Division	Schools	Est. Emails	%	Est. Phones	%
NCAA D3 CORE MARKET	~430	~20,000	72%	~12,000	45%
NCAA D2	~305	~16,000	78%	~10,000	48%
NCAA D1	~365	~23,000	83%	~13,000	46%
Total NCAA	~1,100	~59,000	78%	~35,000	46%
NAIA (Phase 2)	~250	TBD		TBD

Level 1: Directory Data

What the raw extraction looks like.

Every row is a real contact, pulled live from a school's public athletics directory.

School	Name	Title	Email	Phone
Adrian College	Craig Rainey '89	Athletic Director	crainey@adrian.edu	(517) 264-3977
Agnes Scott	Shanna Trone	Assoc. Dir. of Athletics	strone@agnesscott.edu	404.471.6358
Albion College	Jennifer Rushton	Director of Athletics	jrushton@albion.edu	517/629-0583
Albright College	Rick Ferry	Director of Athletics	rferry@albright.edu	610-921-7535
Alfred State	Jason Doviak	Director of Athletics	doviakjm@alfredstate.edu	(607) 587-4361
Alvernia Univ.	Cory Beddick	Dir. of Athletics & Rec.	cory.beddick@alvernia.edu	(610) 796-3015

Plus department, profile page URL, and headshot link for each contact. This is just the starting point.

Level 2: Profile Enrichment

Every contact has a profile page.

We extract headshots, bios, and career history from tens of thousands of individual profile pages.

Craig Rainey '89 View profile →

Athletic Director | Head NCAA Baseball Coach

Adrian College | D3 | MIAA | Michigan

Email crainey@adrian.eduPhone (517) 264-3977

Rainey has guided the program to 13 consecutive 30-win seasons, including an all-time 37 wins in 2012, 2019 and 2021. The Bulldogs became the first MIAA team to reach the NCAA World Series in 2008. All 15 NCAA Tournament appearances in program history have come under Rainey's leadership.

Cory Beddick View profile →

Director of Athletics and Recreation

Alvernia University | D3 | MAC | Pennsylvania

Email cory.beddick@alvernia.eduPhone (610) 796-3015

Named Director of Athletics in May 2025 after a nationwide search. Leads 31 Division III athletic programs. Previously head baseball coach at Gettysburg College. Led the Bullets to a 21-1 start in his final season. New hire. High value outreach target.

What Enrichment Enables

Not a cold email. A conversation.

"Hi Craig, saw you guys just came off a win this week and seems like the year is flying. 13 straight 30 win seasons is no joke.

I wanted to reach out because I think we can help keep recruitment for some of the best talent a bit easier. Would love to grab 10 minutes if you're open to it."

Every word informed by real data. Nothing generic. Nothing templated.

Data sources that personalize every email:

Sports focus & department Directory data

Live results & scores RSS + schedule feeds

Career bio & tenure School profile page

LinkedIn & career history Enrichment API

Previous schools & roles Enrichment API

News & press mentions RSS + media scrape

Proof of Concept

We already know Craig.

Craig Rainey on Instagram, April 2026

Before we even start a campaign, we already have:

✓ His full bio and career history

✓ His email and direct phone number

✓ His headshot photo

✓ Adrian's recent game results

✓ Conference awards and news

✓ His social media presence

Listen: Craig Rainey podcast appearance

What This Becomes

A CRM-ready contact profile.

Craig Rainey '89

Athletic Director | Head Baseball Coach

Adrian College (D3, MIAA) | Michigan

Contact

Emailcrainey@adrian.edu

Phone(517) 264-3977

LinkedInlinkedin.com/in/...

Career

Current roleAD + Head Coach, 20 years

Highlights13x 30 win seasons

NotableFirst MIAA team to World Series

Lead Intelligence

Lead score72 / 100 WARM

Last engagedApril 22, 2026

Outreach History

Email 1: Apr 14 (opened)

Email 2: Apr 18 (opened, clicked)

Follow-up scheduled: Apr 25

This is what a contact card inside ARI's CRM could look like. Not a spreadsheet row. A complete intelligence profile.

For ARI's sales team

Your salesperson opens a contact and instantly knows who they're talking to, their career background, recent wins, and whether they've engaged with previous outreach. No research needed. Just pick up the phone.

For ARI's customers

Imagine this level of profile data inside the CRM that coaches use. Enriched recruit profiles, staff intelligence, program data. It changes what the product is worth.

For a potential acquirer

A CRM with enriched, AI powered profiles across the entire market is a fundamentally different asset than a basic recruiting tool.

School Intelligence

We can profile the entire department.

Beyond individual contacts, each school's athletics site gives us a full department map.

Adrian College Bulldogs

D3 | MIAA | Adrian, Michigan

Total staff172 contacts

With email115 (67%)

With phone80 (47%)

Athletic Directors7 (AD + Associates)

Sports & programs47 departments

Named facilities12+

Social accountsFacebook, X, Instagram

LIVE NEWS FEED

● #23 Baseball secures series victory over Albion, 16-7

● Men's Volleyball: MCVL All-Conference Awards

● Men's Lacrosse earns first conference win over Alma

● Bass Fishing continues to defy geographical challenges

TOP DEPARTMENTS

Football (21) Ice Hockey (25) Admin (11) Baseball (7) Track (7) Wrestling (11)

What we can build per school

Full staff directory
Every person, their title, contact info, profile

Department map
Every sport, program, and team with staff counts

Live results and news
Scores, awards, coaching hires, updated daily

Facilities and infrastructure
Named venues, recent investments, campus footprint

Social media and digital presence
Linked accounts across platforms

Coverage

Every sport. Every department.

Football1,729

Baseball1,381

Men's Basketball1,081

Softball1,048

Men's Soccer998

Women's Basketball947

Women's Soccer902

Men's Lacrosse622

Sports Medicine636

Athletic Training583

Women's Lacrosse572

Women's Volleyball566

Field Hockey386

Women's Tennis374

Men's Tennis355

Men's Volleyball293

Wrestling254

Women's Track & Field264

Men's Golf234

Women's Golf238

Plus 30+ additional sports including swimming, rowing, hockey, gymnastics, equestrian, and more. D3 counts shown. Full dataset spans all NCAA divisions.

Who Are These People?

Title distribution across all NCAA.

Across ~1,100 schools. D3 breakdown on next slide.

Assistant Coach

~33%

Head Coach

~11%

Athletic Trainer

~6%

Associate / Assistant AD

~5%

Sports Info / Comms

~2%

Admin Staff

~2%

Athletic Director

~2%

Strength & Conditioning

~1%

Compliance Officer

~1%

Recruiting Coordinator

<1%

■ Decision makers highlighted. 95%+ email coverage on these roles.

By Division

Title breakdown per division.

D3 Core Market

Assistant Coach44.2%

Head Coach10.4%

Athletic Trainer4.6%

Assoc/Asst AD4.5%

Athletic Director1.8%

Compliance0.6%

Recruiting Coord0.4%

D2 Expansion

Assistant Coach32.6%

Head Coach12.1%

Athletic Trainer6.1%

Assoc/Asst AD5.7%

Athletic Director1.9%

Compliance1.1%

Recruiting Coord0.4%

D1 Expansion

Assistant Coach22.2%

Head Coach11.7%

Athletic Trainer6.7%

Assoc/Asst AD6.2%

Admin Staff2.7%

Compliance1.4%

Athletic Director1.3%

D1 departments are larger (more admin, S&C, support staff). D3 departments are leaner (higher coach-to-staff ratio). Decision-makers highlighted.

The question: who has historically been ARI's best path to a sale?

The Pipeline

How it works.

1

Extract

Contact data from every target school's public athletics directory

→

2

Build

Clean, deduplicate, tier contacts by role and department

→

3

Enrich

Bios, headshots, career history, LinkedIn, previous schools

4

Campaign

Personalized drafts trained on ARI's voice. Human review before send.

→

5

Track

Opens, clicks, landing page visits. Full GA4 visibility.

→

6

Surface

Get your human salesperson warm leads that have already engaged.

Emails sent from a validated ARI subdomain. Your primary domain reputation stays protected.

Give your sales team warm leads to run with.

Phase 1

Prove it works.

$5,000 fixed fee

3 weeks

Week 1

Validate

We validate and enrich 1,000 to 2,000 contacts from your priority schools. Clean, tier by role, build enriched profiles. This informs the strategy for targeting and messaging.

Week 2

Campaign

Analyze ARI's existing outreach for voice and cadence. Build personalized drafts informed by enrichment data. Set up tracking and landing page. Human review of every email.

Week 3

Results

Send the campaign. Monitor engagement daily. Score leads. Deliver a report with ranked warm leads, what worked, and a strategy for scaling.

Validated Outreach List

1,000 enriched, verified contacts (can scale to 2,000 if preferred)

Personalized Campaign

Every email tailored to the recipient

Tracking + Landing Page

Full GA4 visibility on engagement

Lead Scoring Report

Ranked warm/hot leads with context

Campaign Analysis

What messaging worked, who engaged, why

Scaling Strategy

Data backed plan for what comes next

After Phase 1

What becomes possible.

No commitment required. Scope and price based on Phase 1 results.

Analyze What's Working

Study ARI's existing clients to find patterns: which title, conference, and region converts best? Who is the decision-maker? Build a data-driven targeting model.

Expand to NAIA

Your core market alongside D3. The extraction pipeline is built. Scaling adds ~250 schools to the database.

Full Profile Enrichment

Every contact becomes a complete intelligence profile. Career history, headshots, LinkedIn. Feeds directly into ARI's CRM as customer profiles.

Staff Movement Tracking

Re-extract quarterly. New hires are immediate opportunities. Former customers at new schools are your warmest leads.

Ongoing Campaigns

Monthly cycles: follow-up sequences, re-engagement, seasonal timing around budget cycles and hiring seasons.

AI Phone Outreach

Transparent AI calling agent using Twilio. Qualifies interest, books a time, warm transfers to your sales team.

The Bigger Picture

Build the Agentic CRM that leads the market.

Market Consolidation

Teamworks has raised $411M and acquired ARMS, JumpForward, and Front Rush. Every school locked into a Teamworks contract is one ARI can't reach later.

Nobody Has AI

Not Teamworks. Not any platform they've absorbed. The recruiting CRM space has zero AI-native features. ARI could be first.

Nobody Has an Open API

Every competitor is a walled garden. ARI's Slate integration is already unique. A robust open API would change what this company is worth.

This Contact Database Is an Asset

Enriched with career data, refreshed quarterly. That's not just an outreach list. It's market intelligence.

The real opportunity is not just outreach. It is building an Agentic CRM that actively helps coaches recruit, scores leads automatically, and triggers outreach when new staff are hired. No one in this space has built it yet. ARI can be the one that does.

Why Me

The right partner to get you results.

One person who knows what they're doing can supercharge your entire sales strategy. I built everything you just saw, and I do this for clients across industries.

✓AI-powered outreach that scales without scaling headcount

✓Personalized messaging based on real data, not templates

✓A competitive advantage your competitors don't have yet

✓Proven systems I build, implement, and run for you

Phase 1 is a 3-week, $5,000 test to prove the model works. If the results speak, we scale it.

matt@primedirective.ai

Matt Cortland | Prime Directive AI

Desktop only

Enter password

AI-Powered SalesOutreach.

Starting from 8 URLs you shared.

What the raw extraction looks like.

Every contact has a profile page.

Not a cold email. A conversation.

We already know Craig.

A CRM-ready contact profile.

For ARI's sales team

For ARI's customers

For a potential acquirer

We can profile the entire department.

Adrian College Bulldogs

What we can build per school

Every sport. Every department.

Title distribution across all NCAA.

Title breakdown per division.

D3 Core Market

D2 Expansion

D1 Expansion

How it works.

Extract

Build

Enrich

Campaign

Track

Surface

Prove it works.

Validate

Campaign

Results

Validated Outreach List

Personalized Campaign

Tracking + Landing Page

Lead Scoring Report

Campaign Analysis

Scaling Strategy

What becomes possible.

Analyze What's Working

Expand to NAIA

Full Profile Enrichment

Staff Movement Tracking

Ongoing Campaigns

AI Phone Outreach

Build the Agentic CRM that leads the market.

Market Consolidation

Nobody Has AI

Nobody Has an Open API

This Contact Database Is an Asset

The right partner to get you results.

AI-Powered Sales
Outreach.